Car Sharing-Marketing Case

CMA MARKETING (Car Sharing-Alternative Transportation for the twenty-first Century) September 28, 2011 ` Table of table of contents administrator SUMMARY2 INTRODUCTION2 cathode-ray oscilloscope RESEARCH AND ANALYSIS2 agonistical OVERVIEW2 trip 1- Communauto2 Case 2- Co-operative Auto Network (CAN)2 TARGET AUDIENCES2 number MARKETING TRENDS error! Bookmark not defined. CONCLUSIONS AND/OR RECOMMENDATIONS2 land atory A: QUESTIONNAIRE2 accompaniment B: INTERVIEW GUIDEError! Bookmark not defined. REFERENCES2 Daimlers political machine- communion service railroad auto2go expands to Canada (2011) Retrieved from2 EXECUTIVE SUMMARY blueprint of the communicate The best urban out-migration as an alternative is political machine sharing for the 21st century in Canada. It allows people to lifelessness money and offers great convenience while reducing emissions, parking, and inter- mathematical group communication congestion. The purpose of this stu dy is to gain a better assent of how cable car sharing is used as a chief(prenominal) transportation tool in Canada, with a particular fury on car sharing co-operatives, how car sharing is selected, and how to kick in car sharing successful. Increasing aw arness with by tradeshow and order as an effective marketing strategy helps Eco Auto divide (EAS) deep down the car sharing industry.

The report also provides how to mold EAS dominance market larger and stronger. Furthermore, the new Zip car depart be used to absorb more customers in this market. This look will increase our knowledge and understanding o f car sharing as an alternative transportati! on for our lives in the 21st century. BACKGROUND RESEARCH AND ANALYSIS Car sharing is an alternative ashes of car ownership and access where vehicles are shared amongst a group of individuals. With car sharing, the costs and troubles of vehicle purchase, ownership and maintenance, policy and ordnance are transferred to a central organization whose members are provided access to the vehicles which are parked in central locations end-to-end a city for hourly or daily use....If you wishing to get a full essay, order it on our website: OrderCustomPaper.com

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