Consumer behaviour 5 Essay Example | Topics and Well Written Essays - 1000 words

Consumer behaviour 5 - Essay ExampleThis is true because most civilisations that were exhibited in the last century argon no longer practiced today as the new ones have replaced them. Nevertheless, Falk and Falk (2005) argue that a particular society whitethorn have more than one purification at any given time. At the same time, findings showed that youths are the most expressive when it comes to figureing the modern acculturation of a country or society (Moor, 2003). This makes me agree with the claim that to understand coeval culture one needs to analyze the trends of its youth. To begin with, contemporary culture endure be defined as the present culture exhibited by people of a given society as opposed inherited culture (Arvidsson, 2005). Some of the typical exercisings of contemporary culture include modern films, new arts, music, and literature among others. Understanding culture, therefore, implies understanding the reasons behind the creation of these new cultures (Falk and Falk, 2005). Therefore, for us to understand culture, we must consider not only the obvious features expressed in the new culture but also the issues hidden in the new culture. A typical example can be drawn by looking at the new trends taking place in the music industry. Here, one can see clearly that the new trends being developed in the music industry has their origins from youths in society as noted by Arvidsson (2005). Take, for example, the hip-hop music, which has sprain a very common music among the youths of this generation. Certainly, hip-hop was not a type of music for the older generation rather has its roots from young people. As a result, one can conclude with certainty that contemporary culture reflects the trends of youths since they are created by youths. Arvidsson (2005) argues that young people are very flamboyant. As such, the beliefs and trends they come are the most evident in society as opposed to that of the older generation. At the same time, evidenc e shows that when a given culture arises, it is them who accepts it firstborn and adopt it as opposed to the older generation, which tend to be more conservative. This is another reason that suggests that the trends of the youth is critical to undemanding the contemporary culture. The fact that youths are normally open-minded makes it easy for them to be influenced easily by new cultures. Take for examples globalisation that has become part of the modern culture. Falk and Falk (2005) note that today globalization has permeated all aspects of social life, with its impacts being felt mostly among youths. A case in point is the increasing popularity of foreign language teachers and colleges couples with the growing number of bilingual youths who have embraced the culture of traveling from one country to another and coming across different cultures (Moor, 2003). Here, one can easily see the globalization elements of contemporary culture. This example shows that one can easily underst and the culture of today by analyzing movements of young people. A closer look at history also shows that most cultural revolutions originated from youth protests. The hippie movement of the 1960s that began in the U.S. and later one spread to the rest of the world is a classical example of a cultural revolution, whose origin can be traced back to youth unrest according to Falk and Falk (2005). This movement is said to have been formed by youths overdue to frustrations they went through at the hands of the middle class who were increasingly focusing