A Better Location Based Advertising Framework - 869 Words

In an ever-changing marketplace, retailers are deploying pioneering strategies to increase profits. In technology, marketers are using virtual reality for more than games, and as expected, mobile device advertising continues to rise as the overwhelming majority adopts the technology. Meanwhile, a new advancement - Bluetooth beacon technology - provides more accurate georeferencing data. As for new strategies, in contrast to the past, consumers are less worried about privacy as they welcome advertising that caters to their immediate impulses, and firms work to unite buyer interactions into one cohesive experience. A Better Location-based Advertising Framework In a CIO article, technology journalist James Martin sees Bluetooth (BLE) beacons as a prime marketing entry. [1] In 2015, almost four million retailers ordered the diminutive hardware to relay messages to consumer devices within 300 feet. Currently, Apple and Google, iOS and Android proprietors respectively, are BLE platform frontrunners, while multifarious manufacturers produce the physical units. The technology promises to provide retail stores with buyer metrics similar to those collected from online storefronts. While BLE units are somewhat inexpensive, some potential retailers worry that, in this early stage, deploying the units may prove costly. The Right Consumers at the Right Time On the Marketing Dive website, writer David Kirkpatrick reports on a recent study, which reveals that 71 percent of polledShow MoreRelatedCommunication Theories : Privacy And Personalized1481 Words   |  6 Pages International Master’s in International Communication Studies Communication Theories Privacy and personalized advertising in social media. Josà © Manuel Galiano Garcà ­a 104461015 Professor Sewen Sun Taipei, Taiwan December, 2015 Contents I. Introduction 3 II. Privacy as a framework 4 Privacy Perspectives 6 A. 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